![see your snail mail online see your snail mail online](http://www.softwareprojects.com/blogimages/bdf22b5e.png)
How about a portrait of the entire staff smiling in their company-issued polo shirts at the front of your building or inside around your reception area.ĭon’t waste valuable space printing your line list or reproducing the collage of vendor logos that’s been under a tab on your website probably unchanged from the day you took it live. Here are some thoughts on other visuals that should be worth at least 1,000 words each: A shot of your truck, or better still, your fleet. The trifold gives you plenty of room to show off what you do from pictures of your very finest installation to some of your simplest with a couple in between.īy showing off a range of projects, you appeal to a broader sphere of potential customers while letting them know you can do anything-sort of a visual version of the home handyman’s “No job too big or too small” cliché. This is a standard size mailer that gives you three to four times the geography of a postcard or coupon. I’d recommend a 10.5 x 15-inch trifold brochure. Either of these styles is doomed to disappoint regardless of how many you decide to mail.
![see your snail mail online see your snail mail online](https://i.etsystatic.com/6104201/r/il/21d1a5/2970256142/il_fullxfull.2970256142_po6o.jpg)
Their canvases aren’t large enough for you to introduce yourself, deliver your story and offer a call to action. Although a simple “Here’s a picture of my family-Vote for me” postcard might be sufficient for a local politician, this vehicle is not right for you. Moreover, you don’t have enough time or Xanax.Īnd think about it: Wouldn’t it be fun to briefly be the customer for a while? Size Matters & Don't Cheap Out You have no more resources or expertise in marketing to undertake this project than a fledgling trunk slammer has to do what you do. To make that stellar impression you must hire a pro. As I’ve told every salesperson I ever hired, you get but one chance to make a first impression. Spend as much of your budget as necessary to ensure your targets are receiving a compelling, sophisticated, and entertaining hunk of mail. Go Classy & Hire a Proįirst off, go classy or go home. Now, how can you take advantage of it? 5 Tips for Direct Mail SuccessĪre you ready to give direct mail a shot? If you are, keep in mind that, like any endeavor, there are a number of do’s and don’ts to be heeded as you journey on the path to success. It appears even Millennials eventually tire of staring at tiny screens all day, which is good news. They are more likely to scan their mail, more likely to take time to read it and to show it to others.” “And the biggest surprise may be that their affinity for real delivered mail, in general, surpasses that of other generations.
![see your snail mail online see your snail mail online](https://www.photocase.com/photos/3829422-snail-mail-roman-snail-crawling-around-on-a-mailbox-photocase-stock-photo-large.jpeg)
In another 2018 Forbes blog, Steven Pulcinella, chief digital officer at a Florida based direct response marketing firm, wrote “I’m not going to say that all Millennials prefer direct mail over digital because that would just be a broad generalization, but we do know that over 75 percent of all Millennials pay attention to it. You might be thinking that all these statistics are skewed by Baby Boomers, or worse, parents of Boomers-a demographic of 60 to dirt towards whom you have very little interest and pretty much vice versa. By comparison that rate is 2 percent for mobile, 1 percent each for either email or any social media platform and 0.2 percent for banner advertising.
![see your snail mail online see your snail mail online](https://i.ytimg.com/vi/uhpFgHhj1H4/maxresdefault.jpg)
That translates to a response rate for direct mail of 3.7 percent. That’s largely because of some compelling recent stats: American advertisers spend about $170 per person on direct mail and earned nearly $2,100 in goods sold for an ROI of over 1,300 percent. “Don’t waste valuable space printing your line list or reproducing the collage of vendor logos that’s been under a tab on your website probably unchanged since the day you took it live.”